Mood Board

I have chosen a selection of images from Google to show the different shots and scenes that I will include in my video. Each of the pictures shows a different part of the song in relation to the lyrics and the time of edits. This will help me to stick by a plan of filming in order to create continuity.

Subscription -YouTube

The YouTube page for Ed Drewett has increased subscribers over the last couple of weeks, this shows that more people are interested in his music and being involved with him as an artist. This reflects the target audience that I would need to aim my product at which helps in the planning and construction of my media product.

Audience Feedback

The target answers to the above question have given me an idea as to who to aim my product at, I believed that 16-24 would have been the most popular answer, however I included it within the questionnaire in order to receive the correct information.

I assumed that more people would like the song, rather than dislike it. This has proven correct, although a couple of people are unsure as to their opinions I feel that the song is still likeable and people will enjoy the song as well as my video.

I received more feedback from females which again, I expected. I think that females will generally enjoy songs like Ed Drewett - Blink more than males which means that this feedback is enough for me to create more ideas.

I prefer seeing an artist in a video personally so I assumed that many others would also. However I feel that other locations etc would also be involved relatively heavily within my music video.

I thought personally that black and white is good for slower, more passionate songs like the one I am using, however the target audience seem to think that colour or both would be better than just black and white.

I have in mind an idea for a narrative within my video so I am happy with the results that I received from this question this will help me to develop these ideas and possibly take them further.

For a slow song I feel that these results show me the correct correlation between the tune and the editing within the song and the music video.

Media Theory

The Fray - How to Save a Life

With regards to editing and cinematography this video gives me a brief idea on how to use these elements within my own video. This song has a similar pace and beat to the song I have chosen, and I feel that there is a similar meaning behind the lyrics. This shows me that this style of editing and cinematography will look good within my music video.  I like the use of close-ups and extreme close-ups to show the emotion within the song and the lyrics, I will think about ways in which I can apply this to my music video to relate to the lyrics and the narrative as a whole. 

Ed Drewett Youtube Page and Official Website

The official page for Ed Drewett plays 'Blink' to begin with. The website is particularly simple and shows links to social media, and the username of the artist for fans to use if they wish to.  

Ed Drewett - Blink (acoustic)

As the song I have chosen does not currently have an official music video, I have chosen to analyse this video and the feedback it received on Youtube. I feel that this will help me with my plan for my music video as I will have a better understanding of the audience that the song has, and how this will reflect in my techniques.

All three of these posts are feedback to the video above. All three from girls, who are between 16-22 which reflects the target audience well and shows that most of the audience to this song will be girls. This will help me because Laura Mulvey's male gaze theory could be almost reversed within my video, to judge whether girls will react similarly to men within the situation. Not to the same extent as many videos in the charts right now, but in a slower, more relatable way to this age group.

LIIAR - Daniel Powter - Bad Day

Language -
This music video is a conventional 'boy meets girl, fall in love' music video. Featuring one boy and one girl, and the artist himself in some live performance footage based in New York City. Also the video clearly re-enforces the title of the song as the characters have had a bad day, something that they share between them. 

This screenshot shows how the characters have the same attitude towards their work and the similarities between their work and how they are treated in the workplace. 
The video is also shown mainly from two perspectives as this shot shows. This creates an understanding for the audience and also allows them to realise what is going to happen within the video with regards to the relationship of the characters.


Cinematography - During the clips of live performance the artists face is shown in close-ups and medium close-ups which shows the emotion of the song and also promotes the artist. The emotion shown in the clip on the right is an unhappy, down feeling which re-enforces the mood of the song and what the artist wants the audience to think about and understand about the song. Also the use of the split screen shows that the characters have similarities within the narrative and that the artist is not involved in this relationship, that he is just singing about it and creating an understanding for the audience about the song and what the message is that it is trying to show.

The medium close-up of the two clocks shows that both characters need to be woken up for something and the audience soon comes to the realisation that they both have work. 

The characters both turn their alarms off at the same time, giving the audience a hint as to what the narrative will include and how this relates to the relationship, and the lyrics of the song, which are all linked together because if they were to be completely different an audience may find it more difficult to understand both the narrative and the song itself.

Mise-en-scene - The artist himself is dressed particularly casually considering he is a famous singer, which could reflect his personality as an individual, as he may be a generally laid back person. Also the piano in the middle of the town surrounded by buildings near a water feature is not a popular choice of location. 

The characters are also dressed casually, on their way to work. The alarm clocks are similar which may show that they are both of the same social class. 

These shots are also similar, just flipped from vertical to horizontal. They show the process of the characters routine before they head off to work.

Editing - editing within the music video matches the pace of the song, which makes it comfortable for audiences to watch. Also makes it easier to develop the narrative in an effective way. The editing also crosses from each character, again to give the audience an insight into the way the video will end and the message it will get across. 

These clips show the two characters getting their socks on which is a cut to each location. 

Sound - the only sound within the music video is the non-diegetic music behind the actually singing of the song, and the sound of the artist singing the song itself.

 Institution - 

Daniel Richard Powter is a Canadian recording artist, songwriter, and pianist. He is best known for his self-penned hit song "Bad Day" (2005), which spent five weeks atop the Billboard Hot 100. Powter was the only solo artist to register a #1 hit in that year without previously having had another song chart in the Hot 100. 

Title

Year

Peak chart positions

Certifications

Album

CAN [23]

AUS [4]

AUT [5]

BEL (WA) [6]

GER [24]

IRL [8]

SWI [11]

UK [12]

US [25]

US Adult [26]

"Bad Day"

2005

7

3

13

7

17

1

5

2

1

1

·       MC: 2× Platinum[27] ·       ARIA: Platinum[28] ·       BPI: Gold[18] ·       BVMI: Gold[29] ·       RIAJ: 2× Platinum[30] ·       RIAA: 3× Platinum[17]

This song became very popular worldwide, which meant that more people would be watching the video, therefore increasing the popularity. Warner Bros. Records submitted the single for commercials and it was chosen by Coca-Cola as the theme song for an ad campaign in Europe. 

Labels	Outside, Warner Bros., Avex, EMI

Ideology - 

The song is about two people who are unaware of each others existence however, the complete very similar routines everyday with regards to getting up and ready for work. They both work in offices also, when they come to learn about each other it becomes clear that they have an artistic link as shown on the billboard in the station. 

Similarly to the two videos I have previously analysed Kate Domaille's theory that every story fits into one of eight narrative types, this also fits within the Romeo and Juliet styles of narrative with the sole ideology being about love and how love becomes of people.

Audience -

The audience for this music video would be again, within the age bracket of 15-24 because this is a prime age involved with relationships and 'heartache/heartbreak'. This video also shows how people can link without the knowledge that each other exist at all, which is something that runs through teenagers'/young adults' heads. 

This page is the official website for Daniel Powter which shows the links to social media, further re-enforcing the target audience as this age bracket is most likely to use social media to connect with stars.

Representation - 

This video could be relatable to many people within the target audience, because everyone has bad days and many will find their love interest at this point in their lives, this could be implied through the use of media texts such as 'Harry Potter' of which shows many relationships which this age group would all be familiar with, also pop music videos often share this representation.

Taken from the Youtube comments.