Thursday, 19 March 2015

Front and Back Covers

 This is the front cover of my digipak, the black and white theme is apparent throughout my promotional package in order to create continuity. I have put the title vertically down the right side of the cover which is a somewhat popular convention of the pop genre, also the picture has been edited using the 'sharpen' filter on Photoshop, using the 'stamp' effect.







This is the back cover of my digipak which also follows the same continuity having used the same filters on Photoshop. I have used Lucida Calligraphy font to make it look 'fancy'. This is also a feature that I have used throughout to maintain the continuity. 

Draft Digipak

This is my draft Digipak for my promotional package. I have used the 'sharpen' filter to get the cartoon effect on the covers and a 'brushstrokes - crosshatch' effect for the cd's themselves. I feel that my digipak breaks stereotypical conventions, which I think gives it a unique selling point. I have used a black and white house style because the song I have chosen in slow and simple, also I feel that black and white is a conventional house style for slow pop genres. I have created continuity with my product, as my video itself, is mostly in black and white. The biggest challenge about creating the digipak was getting the correct measurements for the layers, and making the CD fit in the guidelines properly. Also, I have taken screen shots from the music video to use on the digipak, in order to maintain continuity throughout my products. 

Monday, 9 February 2015

Final Cut

I have been experimenting with different styles in Final Cut Pro, so that the editing merged well and that it looked professional. I like this style because it ages the footage and goes well with my song choice.

I also like this style because it resembles an old television with the scratches which again, ages my footage but also merges with the camera angle well. 

I have used different instruments in the video to resemble the music behind the song that I am using. There is a short time during the song when the drums are significant which is why I have filmed this because the drums are dominant and it fits well.