Evaluation Question 2

When deciding how I wanted my product to look I researched many different conventions and conducted a few LIIAR analyses in order to understand the conventions and audience expectations fully. This meant that I would spend a lot of time deciding which conventions I would follow and which I would attempt to successfully challenge. I was sure that using text in a music video was a convention from the early 2000's so I began to use this idea to bring it back into my music video, however I had to be careful that it didn't begin to look like a lyric video as such. During my planning and research I looked a lot at The Script despite the fact that they are a band and the song I had chosen was a single artist, I decided that they are part of the same genre and I generally like their videos. I also looked at Daniel Powter's Bad Day because it is my favourite music video, however I didn't want to include a lot of narrative like his video does. The editing and cinematography in his video however, inspired me to make the informed decisions that I did.
I decided to keep my poster relatively simple because it is easier for audiences to read quickly and be enticed to, rather than something that is too full with information and a lot of writing. I also kept it black and white to re-enforce the house style and to emphasis the simplicity that I was trying to achieve. The use of the iTunes logo on my poster also adapts to modern day music, as streaming and online downloading are increasingly popular with audiences globally therefore presenting them with a new product that includes web 2.0 that they are familiar with.
My digi-pak on the other hand involves filters to almost animate my actor on the front and back covers, sticking to the black and white theme, I have made it appealing to audiences by again keeping it simple rather than too full of information. I have also given a lot of focus to the guitar and the microphone in order to emphasise the talent that artists have in today's society and to also reflect the reality of this song, because it has not been auto-tuned, it was performed on Britain's Got Talent, I feel that this is what makes my artist different to many who are in the music industry today, because many rely too heavily on editing techniques rather than their own talent, which is not a true reflection of music, and takes away a lot of emotion and meaning. I feel that my digipak breaks stereotypical conventions, which gives it a unique selling point and also distinguishes my artist from others.
I enjoyed creating continuity because of the simple fact that it was up to me what my decisions were, and I could create my own meaning in my own products without having an official video existent that I could possibly refer to and take ideas from, it was all down to my own creativity. I feel that the combination of my music video and my ancillary texts is effective because of the reasons I have stated, and I also feel that it means that audiences will be more accepting of my product and will be able to recognise the continuity throughout my products.